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A national bestseller, with over one million copies sold in its original version, this book is a classic for teaching the tools of selling success. Lauded by motivational icon Zig Ziglar, the author has been called “America’s #1 sales trainer.”
If you want to get the lowdown on the secrets of master salesmanship, this book is for you. Tom Hopkins understands both sides of the selling equation, the fears of both buyers and salespeople. Buyers don't want to be "sold" anything; salespeople don’t want to fail.
The skills the book teaches cover the whole gamut of selling strategies, from how to effectively prospect to how to close a sale. A megaton of knowledge congealed into one little book, studded with amusing illustrations.
