The money is in the list.
You’ve probably heard that before right?
Well, that’s not exactly true. Not the whole truth anyway.
The biggest obstacle you face and have to overcome when you publish a newsletter or put any free or paid information out there is the fact that people have gotten used to getting junk (from your competitors) disguised as helpful free or paid information.
Many writers put out sub standard information simply because they’re writing from a mentality of “I gotta get paid” and when you do that, you completely forget about the people you’re writing to and start to concentrate on you and what you want.
That’s a surefire recipe for disaster.
“Whenever you write anything for your subscribers, website visitors and customers don’t write with the sole intention of getting a check.
Getting checks is nice but your business lives or dies based on how many people believe you genuinely want to help them achieve their goals.”
