The more times your customers visit your site, the more time they will have invested in your relationship and the more they will come to trust and rely on you. By building up their loyalty in this way, there is more chance that they will buy from you, follow your advice and buy your affiliate products, or click on ads that you recommend.
Put simply, a sticky site equals customer loyalty. Customer loyalty equals revenue.
1. Content - We can’t stress the importance of content enough. Keep the content up to date, and ‘time sensitive’. Remove out of date content so that it doesn’t affect the credibility of your site.
2. Give your site a personality - There is a huge amount of information on the internet, and you can be sure your members could find what you are providing elsewhere. What your members are really paying for is the way you present that information.
