Secret 1 – Cross-Promotions
Set up a cross-promotion deal with another web business. Allow them to sell your product as a back-end product to their existing customer base. The web business’ product should be related to your product or service. If not, it may not sell that well to a different target audience.
Secret 2 – Package Deals
Sell your product in a package deal with other web businesses. You can both advertise it and split the profits. For example, if you are selling tennis rackets, maybe you could partner with a tennis ball business and package them together. It’s a win/win joint venture deal.